All right, then, lets dive in headfirst. Imagine a busy city market as your ecommerce company. There are many stalls filled with products, shoppers are roaming the market, and the atmosphere is full of the promises of great deals. However, there is a serious problem. Your customer service is like a sleepy, understaffed, slow town hall that struggles to keep pace with your rapidly growing marketplace. Let’s read more about outsource ecommerce call center.
It is here that the concept of contracting out your call centre comes in. It’s like hiring a super-efficient team of town cryers who are familiar with your industry. The team is not only shouting, they are engaging with customers and making them happy.
Why not train your own town criers? It’s not cheap. First, you’ll need to locate them. This is a big job. Then, they will require training (which requires time and money) before paying their salaries. It takes money and time to train someone, pay them a salary (cha-ching!
Outsourcing? This is like hiring a traveling band of minstrels, who know every tune. You can have them perform more when it’s peak market season, or less during slower months. They can perform at your market day and night, as they’re no longer tied to a single location.
It’s tricky to let someone else speak for your brand. Like giving your favourite guitar to someone you don’t know, it’s important to ensure they treat it well and perform it correctly.
The decision to grant this privilege is more complicated than picking a random person. Before you choose, do some research, talk to people, and perhaps even attend a few shows. Search for people who do not see themselves solely as hired hands, but rather as members of your group–wouldn’t mind learning your songs and singing them with passion.
And let’s not forget about making sure everyone’s singing from the same song sheet–technology-wise, that is. You need your systems to be able to communicate with the other system so that there are no mis-sung notes. Unhappy customers can be caused by a missing beat or flat note.
Why bother? Why not continue to work with what you already have? Delivering anything other than stellar customer service in an age where customers can easily criticize on social media and review sites is the equivalent of playing off key at Carnegie Hall. You won’t get invited back.
The decision to outsource doesn’t mean cutting corners and saving pennies. Instead, it means focusing on what you’re good at by hiring experts. Each customer question is treated as a solo act, not muddled up in background noise.
If you want to know if outsourcing is right for your business, you need to understand your customers and the trust that you can place in an outsourced team.